nasawebbookcover.jpg
collateral mockup.jpg
nasacafe2.jpg
nasaweb11.jpg
nasaweb3.jpg
nasaweb5.jpg
box2.jpg
box5.jpg
nasaweb8.jpg
nasaweb9.jpg

See alternative designs below.

LOGO-MOCKUP-alternatives.jpg
LOGO-MOCKUP-alternatives2.jpg

NASA + MARS 2050 / Rebrand, Identity, Apparel, Environmental Graphics, Product Design + Animation

For this project, I repositioned Nasa's brand to focus solely on space food farming, research and the colonization of Mars. With the rebrand resting on values of passion, authenticity, reliability, and purpose, Nasa's tone of voice and visual approach appears friendly, trustworthy and approachable.

The logo is the beauty, the life, the animated and modular core to the Nasa identity, representing the three pillars/hubs: research, farming and dining. The logo is the primary symbol and focal point of the brand value, vision and personality.