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NASA + MARS 2050 / Rebrand, Identity, Apparel, Environmental Graphics, Product Design + Animation
For this project, I repositioned Nasa's brand to focus solely on space food farming, research and the colonization of Mars. With the rebrand resting on values of passion, authenticity, reliability, and purpose, Nasa's tone of voice and visual approach appears friendly, trustworthy and approachable.
The logo is the beauty, the life, the animated and modular core to the Nasa identity, representing the three pillars/hubs: research, farming and dining. The logo is the primary symbol and focal point of the brand value, vision and personality.