SALT & WOOL / BRANDING
Shop SALT & WOOL here.

Client: Jorie Ohlson, Founder
Role: Designer
Field: Identity


Built on the belief in the talents & traditions of salt of the Earth Mainers, Salt & Wool creates handmade hats that support the local economy while providing a functional and fashionable piece for folks near and far. Each hat is crafted from an 80% Alpaca + 20% Coopworth wool blend that’s born & raised in Aroostook County, ME. All fiber is washed, spun, and finished by Aroostook Fiber Works in Ashland, ME and the pelts (aka pom-poms) are sourced from Greenville, ME. To top it off, their leather logo tags are recycled from Portland’s Maine Leather Co. and branded by hand. 

I had the amazing opportunity to work with this team & design their logo.

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