TARKETT’S TECHTONIC
POLYURETHANE COATINGS FOR FLOORING + FLOORING ACCESSORIES

Client: Tarkett
Creative Direction: Blake Tannery
Role: Designer
Field: Identity, Branding


With the launch of Tarkett’s new product, Techtonic, I created a fresh identity that captures the quality and strength behind it’s name. Techtonic is a massive shift forward in performance for hard surface floors. The advanced new polyurethane technology is super tough, resisting scratching, abrasions, scuffing and staining—ensuring that your floors look nicer, longer.

TechtonicCaseStudy_1.jpg
TechtonicCaseStudy10.jpg
TechtonicCaseStudy-2.jpg
TechtonicCaseStudy_2.jpg
TechtonicCaseStudy_3.jpg
TechtonicPattern.jpg
TechtonicCaseStudy_5.jpg
TechtonicCaseStudy_8.jpg